CraftCrack

iPad Magazine Art Direction from Brad Colbow on Vimeo.

So Rup wants the iPad and until now I have kind of been over it. Not because I don’t think it’s cool,obviously as an apple product I covet it, but because they are expensive and I don’t really see the point.

As a editorial designer though, I am now seeing a whole new way to express the printed word in digital form. I use Issuu.com for webzine at work and at play but the iPad brings this often problematic idea to a whole new level. With the online publishing often we get a contrived picture of what an actual magazine looks and feels like but this format eliminates the weird highlight and shadow, the strange cropping at the top and bottom to mimic the real life version. Checkout the video above for not only the insight but also the way the design can fluctuate from print to web. This is something that is already prevalent in terms of the relationship between published piece and the corresponding blog/website, but this really does seem to move backwards from the ever popular 3 column editorial site to the more stylized DOUBLEtruck format sans the pages and the “middle man.” (binding)